The Effects of Mass Communication
by Joseph T. Klapper
Taste attributes: documentarypsychologicaljournalisticslowfresh & originalheavyrealisticintricatelinearsocial commentary
Boxlist takeExpect a realistic, unhurried non-fiction book, heavy rather than light. Best if you like patience over pace.
Taste details
Pace: slow · Originality: fresh · Tone: balanced · Weight: heavy · Realism: true to life · Story: intricate · Structure: linear · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score
About This Book
This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view...
Description: Open Library
Characteristics
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Details
- Author
- Joseph T. Klapper
- Published
- 1960
- Pages
- 302
- Taste scores
- How we score
- Source
- Open Library
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Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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