The 22 Immutable Laws of Branding
by Al Ries
Taste attributes: documentarybusinessslowfresh & originalrealisticlinearenclosedempowerment/personal growth
Boxlist takeA grounded, slow-burning non-fiction book, small-scale rather than epic. Best if you like real life over fantasy.
Taste details
Pace: slow · Originality: fresh · Tone: balanced · Weight: balanced · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: confined · Emotional punch: balancedHow we score
Open Library rating
3.5 / 5
4 ratings
About This Book
"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes...
Description: Open Library
Characteristics
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Details
- Author
- Al Ries
- Published
- 1998
- Pages
- 219
- Taste scores
- How we score
- Source
- Open Library
How book matches work
Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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