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by Chip Heath
Taste attributes: documentarybusinesspsychologicalslowfresh & originalrealisticlinearemotive & stirringempowerment/personal growthunderdog triumphs
Boxlist takeA realistic non-fiction book, balanced on most other counts. Best if you like real life over fantasy.
Taste details
Pace: balanced · Originality: balanced · Tone: balanced · Weight: balanced · Realism: true to life · Story: balanced · Structure: balanced · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score
Open Library rating
4.4 / 5
10 ratings
About This Book
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control.
Description: Open Library
Characteristics
Where this book sits on each taste spectrum
Genres and themes
Subjects
Details
- Author
- Chip Heath
- Published
- 2010
- Pages
- 305
- Taste scores
- How we score
- Source
- Open Library
How book matches work
Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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