Positioning
by Al Ries
Taste attributes: documentarybusinessslowfresh & originalrealisticlinearenclosedempowerment/personal growth
Boxlist takeA grounded, inventive non-fiction book: unhurried and small-scale. Best if you like real life over fantasy.
Taste details
Pace: slow · Originality: fresh · Tone: balanced · Weight: balanced · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: confined · Emotional punch: balancedHow we score
About This Book
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy.
Description: Open Library
Characteristics
Where this book sits on each taste spectrum
Genres and themes
Subjects
Details
- Author
- Al Ries
- Published
- 1981
- Pages
- 246
- Taste scores
- How we score
- Source
- Open Library
How book matches work
Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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