My Life in Advertising & Scientific Advertising
by Claude C. Hopkins
Taste attributes: biographydocumentarybusinessslowfresh & originalheavyrealisticintricatelinearenclosedemotive & stirringempowerment/personal growthrags to riches
Boxlist takeGrounded and inventive: a slow-burning biography. Best if you like real life over fantasy.
Taste details
Pace: slow · Originality: fresh · Tone: balanced · Weight: balanced · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score
About This Book
This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Description: Open Library
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Details
- Author
- Claude C. Hopkins
- Published
- 1923
- Pages
- 318
- Taste scores
- How we score
- Source
- Open Library
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Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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