Marketing Strategy and Competitive Positioning
by Graham J. Hooley
Taste attributes: documentarybusinessslowheavyrealisticintricatelinearempowerment/personal growth
Boxlist takeRealistic and unhurried: a non-fiction book that is balanced on everything else. Best if you like patience over pace.
Taste details
Pace: slow · Originality: balanced · Tone: balanced · Weight: balanced · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score
About This Book
"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.
Description: Open Library
Characteristics
Where this book sits on each taste spectrum
Genres and themes
Subjects
Details
- Author
- Graham J. Hooley
- Published
- 1998
- Pages
- 648
- Taste scores
- How we score
- Source
- Open Library
How book matches work
Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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