Books

Marketing Management

Name: Marketing Management
Author: Philip Kotler

by Philip Kotler

1967•Documentary•784 pages

Taste attributes: documentarybusinessslowheavyrealisticintricatelinearempowerment/personal growth

See which match your taste

Boxlist takeA realistic non-fiction book that is slow-paced and heavy. Best if you like patience over pace.

Taste details

Pace: slow · Originality: balanced · Tone: balanced · Weight: heavy · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score

Open Library rating

4.1 / 5

36 ratings

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About This Book

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there.

Description: Open Library

Characteristics

Where this book sits on each taste spectrum

SlowPACEFast

FamiliarORIGINALITYOriginal

DarkTONEWholesome

LightWEIGHTINESSHeavy

FantasyREALISMRealistic

SimpleINTRICACYIntricate

Non-LinearLINEARITYLinear

UnderstatedSTYLEStylised

IntimateSCALEEpic

RestrainedEMOTIONIntense

Genres and themes

DocumentaryBusinessEmpowerment/personal growth

Subjects

MarketingManagementMarketing managementGestionMarketingmixQi ye guan liShi chang ying xiaoCase studies

Details

Author: Philip Kotler
Published: 1967
Pages: 784
Taste scores: How we score
Source: Open Library

How book matches work

Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.

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