Books

Managing Brand Equity

Name: Managing Brand Equity
Author: David A. Aaker

by David A. Aaker

1991•Documentary•299 pages

Taste attributes: documentarybusinessslowfresh & originalheavyrealisticlinearempowerment/personal growth

See which match your taste

Boxlist takeExpect a realistic, unhurried non-fiction book, fresh rather than familiar. Best if you like patience over pace.

Taste details

Pace: slow · Originality: fresh · Tone: balanced · Weight: heavy · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score

Open Library rating

4.5 / 5

2 ratings

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About This Book

"The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships.

Description: Open Library

Characteristics

Where this book sits on each taste spectrum

SlowPACEFast

FamiliarORIGINALITYOriginal

DarkTONEWholesome

LightWEIGHTINESSHeavy

FantasyREALISMRealistic

SimpleINTRICACYIntricate

Non-LinearLINEARITYLinear

UnderstatedSTYLEStylised

IntimateSCALEEpic

RestrainedEMOTIONIntense

Genres and themes

DocumentaryBusinessEmpowerment/personal growth

Subjects

Brand name productsIntangible propertyManagementValuationReklameMarketingBrandBranded goods

Details

Author: David A. Aaker
Published: 1991
Pages: 299
Taste scores: How we score
Source: Open Library

How book matches work

Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.

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