Kotler on Marketing
by Philip Kotler
Taste attributes: documentarybusinessslowheavyrealisticlinearenclosedempowerment/personal growthsocial commentary
Boxlist takeA realistic, slow-burning non-fiction book, otherwise balanced. Best if you like patience over pace.
Taste details
Pace: slow · Originality: balanced · Tone: balanced · Weight: balanced · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score
Open Library rating
5.0 / 5
2 ratings
About This Book
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet.
Description: Open Library
Characteristics
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Genres and themes
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Details
- Author
- Philip Kotler
- Published
- 1999
- Pages
- 270
- Taste scores
- How we score
- Source
- Open Library
How book matches work
Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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