How to Write a Good Advertisement
by Victor O. Schwab
Taste attributes: documentarybusinessslowfresh & originalheavyrealisticenclosedempowerment/personal growth
Boxlist takeRealistic and fresh: an unhurried non-fiction book, small-scale rather than epic. Best if you like surprises over comfort.
Taste details
Pace: slow · Originality: fresh · Tone: balanced · Weight: heavy · Realism: true to life · Story: balanced · Structure: balanced · Look: balanced · Scale: confined · Emotional punch: balancedHow we score
Open Library rating
5.0 / 5
1 rating
About This Book
Victor Schwab’s How to Write a Good Advertisement: A Short Course in Copywriting remains an essential, foundational text proving that human psychology does not change, even as marketing technology evolves. Schwab breaks down the anatomy of a successful ad into a highly actionable five-step formula: get attention, show an advantage, prove it, persuade people to grasp the advantage, and ask for action.
Description: Open Library
Characteristics
Where this book sits on each taste spectrum
Genres and themes
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Details
- Author
- Victor O. Schwab
- Published
- 1942
- Pages
- 246
- Taste scores
- How we score
- Source
- Open Library
How book matches work
Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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