Hey, Whipple, Squeeze This
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Hey, Whipple, Squeeze This

by Luke Sullivan

1998•Documentary•329 pages

Taste attributes: documentarybusinesscomedyslowfresh & originalrealisticlinearenclosedempowerment/personal growthsocial commentary

See which match your taste

Boxlist takeRealistic and original: a non-fiction book that is balanced on everything else. Best if you like surprises over comfort.

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About This Book

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.

Description: Open Library

Characteristics

Where this book sits on each taste spectrum

SlowPACEFast
FamiliarORIGINALITYOriginal
DarkTONEWholesome
LightWEIGHTINESSHeavy
FantasyREALISMRealistic
SimpleINTRICACYIntricate
Non-LinearLINEARITYLinear
UnderstatedSTYLEStylised
IntimateSCALEEpic
RestrainedEMOTIONIntense

Genres and themes

DocumentaryBusinessComedyEmpowerment/personal growthSocial commentary

Subjects

BusinessAdvertising copyNonfictionAdvertisingBusiness & EconomicsBusiness / Economics / FinanceAdvertising & Promotion

Details

Author
Luke Sullivan
Published
1998
Pages
329
Taste scores
How we score
Source
Open Library

How book matches work

Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.

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