Designing Brand Identity
Books

Designing Brand Identity

by Alina Wheeler

2003•Documentary•240 pages

Taste attributes: documentarybusinessslowfresh & originalrealisticintricatelinearenclosedempowerment/personal growth

See which match your taste

Boxlist takeA grounded non-fiction book, slow-burning rather than fast. Best if you like real life over fantasy.

Taste details

Open Library rating

4.0 / 5

2 ratings

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About This Book

"Designing Brand Identity is an essential toolkit for branding and design firms, marketing and design students, and clients. This comprehensive and accessible resource meticulously maps out the process, provides the fundamentals, and never loses sight of the big picture.

Description: Open Library

Characteristics

Where this book sits on each taste spectrum

SlowPACEFast
FamiliarORIGINALITYOriginal
DarkTONEWholesome
LightWEIGHTINESSHeavy
FantasyREALISMRealistic
SimpleINTRICACYIntricate
Non-LinearLINEARITYLinear
UnderstatedSTYLEStylised
IntimateSCALEEpic
RestrainedEMOTIONIntense

Genres and themes

DocumentaryBusinessEmpowerment/personal growth

Subjects

ManagementMarketingBrand name productsDesignAdvertisingTrademarksMarkenartikelMarkenname

Details

Author
Alina Wheeler
Published
2003
Pages
240
Taste scores
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Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.

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