Building Strong Brands
by David A. Aaker
Taste attributes: documentarybusinessslowfresh & originalheavyrealisticlinearempowerment/personal growth
Boxlist takeA grounded non-fiction book, slow-burning rather than fast. Best if you like real life over fantasy.
Taste details
Pace: slow · Originality: balanced · Tone: balanced · Weight: balanced · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score
Open Library rating
3.5 / 5
2 ratings
About This Book
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage.
Description: Open Library
Characteristics
Where this book sits on each taste spectrum
Genres and themes
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Details
- Author
- David A. Aaker
- Published
- 1996
- Pages
- 380
- Taste scores
- How we score
- Source
- Open Library
How book matches work
Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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