All Marketers Are Liars
by Seth Godin
Taste attributes: documentarybusinessslowfresh & originalheavyrealisticlinearenclosedsocial commentaryempowerment/personal growth
Boxlist takeA grounded, inventive non-fiction book, heavy rather than light. Best if you like real life over fantasy.
Taste details
Pace: balanced · Originality: fresh · Tone: balanced · Weight: heavy · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: balanced · Emotional punch: balancedHow we score
Open Library rating
4.3 / 5
3 ratings
About This Book
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel better——and look cooler——than a $25 brand.
Description: Open Library
Characteristics
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Details
- Author
- Seth Godin
- Published
- 2005
- Pages
- 220
- Taste scores
- How we score
- Source
- Open Library
How book matches work
Books are scored on the same ten characteristics as films and matched with the same formula and your own match bands. Book scores are estimates, made from Open Library subjects and descriptions plus an AI reading.
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