Film200780 min

Helvetica

Name: Helvetica
Genre: Documentary
Released: 2007
Duration: 80 min
Cast: Michael Bierut, Neville Brody, David Carson, Manfred Schulz, Massimo Vignelli

Taste attributes: documentaryslowfresh & originalheavyrealisticlinearenclosedsocial commentary

See which match your taste

Boxlist takeExpect a realistic, slow-paced documentary, fresh rather than familiar. Best if you like patience over pace.

Pace: very slow · Originality: fresh · Tone: balanced · Weight: heavy · Realism: true to life · Story: balanced · Structure: linear · Look: balanced · Scale: confined · Emotional punch: balancedHow we score

7.3/10

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What lines up

Originality: Fresh / original, just how this profile likes it
Weightiness: Weighty / heavy, just how this profile likes it
Linearity: Linear / logical, just how this profile likes it

What might not click

Realism: True to life, where this profile leans balanced realism

This is a sample for Hard Hitter. Take the taste test to see your own match for Helvetica.

Synopsis

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Synopsis: TMDB